brightroom launches Backprint, a complete web storefront and fulfillment service for event photographers of all types and sizes.
Emeryville, CA -- (September 1, 2005). brightroom today announced the launch of Backprint, an end-to-end photo marketing and fulfillment service aimed at event photographers of any kind. Backprint allows photographers to upload, organize, and market photos from any type of event through a fully customizable web "storefront". Backprint leverages brightroom's 5 years experience in web-enabled marketing and fulfillment of event photographs.
"We are excited to help enable event photographers to utilize the same technology and processes we developed to handle premier events like the New York City Marathon and the Republican National Convention,” says brightroom Vice President for Partner Accounts Phil Polishuk.
Backprint includes unique tools to help organize and identify photos with individual event participants, allowing for customized, trackable, one-to-one marketing opportunities of photographs. Orders for prints and photo-related products, including frames, mats, plaques and a variety of specialty items, are produced and shipped from the Backprint lab on industry leading equipment, preserving the professional image of each photographer. Backprint employs a team of digital imaging specialists to individually correct each photo for cropping, color, and contrast before printing. The Backprint service is perfect for any event, including races and triathlons, youth-leagues and participatory sports, corporate events, graduations, and weddings. Visit www.backprint.com for more information.
About brightroom, Inc.
Headquartered in Emeryville, CA, with offices in Fort Worth, TX and Arlington, VA,
brightroom, Inc. (www.brightroom.com) specializes in web-enabled event photography
and fulfillment. Focusing on sporting events, corporate events, schools and graduations,
brightroom has developed a proprietary system for digitally organizing and hosting event
images for participants to view, share and purchase. brightroom handles over 2,500 events
and several million images annually. Events include the NYC Marathon, 55th Presidential
Inauguration and Inaugural Balls, Drum Corps International World Championships and the
IronMan World Championships.
Media Contacts:
Phil Polishuk: 510-420-4959, phil@brightroom.com