OFOTO PARNTERS WITH BRIGHTROOM, INC. TO PUT PICTURES OF "AMERICA’S MOST BEAUTIFUL RUN" ONLINE

brightroom Contact:
Sol Kanthack
(817)887-0033
sol@brightroom.com

Bridge to Bridge Race Participants Able to Purchase High-Quality Ofoto Prints of Finish Line Photos

Emeryville, Calif. – October 5, 2000 – brightroom, Inc., the professional event photography solution, and Ofoto, the premier online photography service, are pleased to announce that race pictures from the 24th Annual KNBR 680 / KFOG Bridge to Bridge Run on October 1, 2000 are available to view and purchase online at www.ofoto.com/bridge.

The Ofoto Bridge to Bridge pages are powered by brightroom. In production of this event, brightroom coordinated photographer logistics, managed the images and provided a turnkey hosting and navigation solution. Ofoto provides the ability for people to order high-quality prints on Kodak Professional paper from the race.

"By partnering with brightroom, Ofoto is able to preserve and celebrate the runners' accomplishments at this Bridge to Bridge race, as well as future brightroom events across the country," said James Joaquin, president and CEO, Ofoto, Inc. "We're excited about the opportunity to provide high-quality Ofoto prints and framed prints to athletes everywhere."

Professional photographers from brightroom were stationed at several points along the racecourse, and near the finish line of the event to capture race pictures. Race participants can visit www.ofoto.com/bridge to view their race pictures online, as well as share them with family and friends. Participants can also commemorate the event by purchasing a high-quality photographic print from Ofoto in a variety of sizes.

"We’re very pleased by the opportunity to work with Ofoto in bringing photography for the Bridge to Bridge online and maximizing the race experience," said Burch LaPrade, CEO, brightroom, Inc. "Race participants will enjoy unparalleled quality and service for the prints they order from Ofoto."

About brightroom, Inc.
Located in Emeryville, California, brightroom specializes in web-enabled event photography. Focusing on sports and corporate events, brightroom has developed a proprietary system for digitally organizing and hosting event images for participants to view, share and purchase at its site, www.brightroom.com. By using digital technology and the Internet to streamline event photography, brightroom allows the participants to view their photo after a corporate or sporting event in a matter of hours, decreasing the time between when a photo is captured and when it can be viewed, shared and purchased. brightroom maximizes marketing opportunities for the photographer and/or corporate sponsor. Their proprietary technology reduces costs, eliminates administrative headaches, and increases profits for corporate sponsors and photographers. Events using the brightroom solution enhance the participants’ experience while providing co-promotional opportunities.

About Ofoto
Founded in July 1999, Ofoto, Inc. (www.ofoto.com) is the premier online photography service offering a way for millions of people to use the Internet to transform photography into the fastest, easiest and most enjoyable experience possible. Ofoto delivers a world-class service to its customers and partners by providing secure online photo storage, film and digital processing, the highest quality silver-halide prints, and photo display and storage merchandise. Ofoto online photography services are available from www.ofoto.com or through the Ofoto partner sites including: Corbis, Excite@Home, Getty Images, Hewlett-Packard, Intel, PhotosToGo and Sony. A team of fotogenic business veterans run Ofoto, Inc. with experience from companies such as America Online, Apple Computer, Critical Path, CyberCash, Williams-Sonoma, Polaroid and StarMedia. Ofoto is privately funded by investors including The Barksdale Group and Benchmark Capital Partners.