brightroom, Muddy Buddy and Land Rover Develop Co-Branded Photo Marketing Program
July 25, 2008 - Fort Worth, Texas. – brightroom has partnered with Muddy Buddy and Land Rover to create a turn-key marketing solution for Land Rover Certified Pre-Owned, enabling them to leverage professional photography by brightroom at the Muddy Buddy Race Series into a multi-tier marketing program targeting the event participants. Participants in the Muddy Buddy races receive several favorable impressions to the Land Rover brand including a customized HTML email and an oversized four color postcard, including dynamic content such as the participant’s individual race photo and a map to the nearest Land Rover Certified Pre-Owned dealer.
brightroom worked closely with Muddy Buddy and Land Rover to create a comprehensive program that encourages participants to respond to a brief survey by offering a complimentary digital postcard that the consumer can download, print or share with family and friends. The entire experience carries the Land Rover and Muddy Buddy feel, including realistic mud splatters and logo treatments. Every participant that fills out the survey also receives a 5x7 inch 4 color two-sided direct mail postcard with special offers from Land Rover. The dynamically created card includes the individual photo selected by the participant and a map showing the location of the nearest Land Rover Certified Pre-Owned dealership. “We are excited to have the opportunity to work with Muddy Buddy and Land Rover in developing a program that helps promote the Land Rover Certified Pre-Owned brand and showcases brightroom’s diverse technology platform - plus we like to get our site a little muddy once in a while,” said Chris Miller, brightroom, Inc.’s Vice President of Events. The Muddy Buddy Land Rover program is just one example of the opportunities to leverage brightroom’s professional photography to assist with third-party marketing programs or special sponsor offers.
"Programs like this are exciting because they allow us to go beyond the typical marketing benefits of an event sponsorship," said Lindel Smith, Pre-Owned Brand Manager, Land Rover North America. "Working with brightroom has played a critical role in allowing us to develop a truly integrated marketing program for the Muddy Buddy Ride and Run Series. It not only has enhanced the on-site experience of the event participants, but also has helped us to develop a more personal relationship with them, ultimately leading to increased interest in our products."
Survey data and related web traffic details are available to Muddy Buddy and Land Rover and each postcard sent includes a unique tracking code that is used to determine program effectiveness. The complete program, including site functionality, walk-through sequence, survey content and breadth are all full customizable by brightroom’s technology team. brightroom’s event photography specialists cover more than 500 events annually including road races, multi-sport events and many other participatory sports.
About brightroom, Inc. (www.brightroom.com)
Based in Fort Worth, Texas, with offices in California and the Washington, DC area, brightroom, Inc. (www.brightroom.com) specializes in Web-enabled event photography. Since 2000, brightroom has captured millions of images a year from sports, corporate, and school-related events and enabled event participants to easily view, share, and order photo-related products through its proprietary system and network of Web sites. brightroom also provides its backend solution to a growing number of leading photography companies in related markets.
About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Freelander 2 (LR2), Discovery 3 (LR3), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.
All Certified Pre-Owned Land Rovers include a limited warranty that provides coverage up to six years or 75,000 miles, and undergo a rigorous 140-point inspection prior to certification. Once certified, they include Land Rover 24/7 Roadside Assistance, as well as rental reimbursement and trip-interruption benefits.
About Muddy Buddy Ride and Run Series
The Muddy Buddy Ride and Run Series is owned by the newly formed Competitor Group, Inc. and was created in 1999. The series has grown to nine events in 2008 and this season over 20,000 participants and 2,000 kids will participate in the Muddy Buddy and the Mini Muddy Buddy. The series will increase to twelve stops in 2009. The event consists of two runners, one mountain bike, six off-road miles, four fun obstacles and one awesome mud pit. For all the dirt, go to www.muddybuddy.com.
Contact:
Chris Miller
VP – Events
817.439.6399
chris@brightroom.com