BRIGHTROOM JOINS FORCES WITH PEACOCK FINISH LINE PHOTOGRAPHY

For immediate release

brightroom contact:
Sol Kanthack
(817)887-0033
sol@brightroom.com

Emeryville, California - January 15, 2001 - brightroom, Inc., the leader in web-enabled event photography has joined forces with one of the most respected names in the traditional sports photography market.

Peacock Finish Line Photography, based in Dallas, Texas has photographed some of the most prestigious multi-sport and running events nationwide while providing the highest degree of customer service, and picture quality. Founded in 1994, Peacock has been responsible for photographing more than 60 events annually across the nation and is the official photo agency for three of the largest corporate-backed national multi-sport race series in America. With the new relationship, brightroom will assume all of Peacock's business and events including the Danskin Women's Triathlon Series, the Dannon Duathlon Series, the Buffalo Springs Lake IronMan World Championship Qualifier, and the USA Triathlon Age Group National Championship. Peacock’s work is regularly featured in the most respected running and multi-sports publications, including Triathlete Magazine, Runner's World, Inside Triathlon, Runner Triathlete News, Shape Magazine, Chicago Amateur Athlete, and Health & Fitness Magazine.

“Peacock’s experience and reputation in the multi-sport market is unmatched, and the quality of the photographic product is superior. Matching the technology of brightroom with the quality of Peacock photography allows brightroom to expand its network of professional photographers and build upon long-standing positive relationships established by Peacock,” said Chris Miller, Director of Sports Photography. “Peacock has spent seven years developing a network of highly qualified sports photographers and cultivating relationships with race directors. This relationship allows continued expansion of our reach and substantial advances on the technology side,” said Jay Sutherland, co-founder of Peacock Photography. Sutherland will be responsible for the growth and development of brightroom’s photographer network. He will continue to lead brightroom’s photographer teams at brightroom’s larger events.

About brightroom, Inc.
Located in Emeryville, California, brightroom specializes in web-enabled event photography. Focusing on sports and corporate events, brightroom has developed a proprietary system for digitally organizing and hosting event images for participants to view, share and purchase online. By using digital technology and the Internet to streamline event photography, brightroom allows the participants to view their photo after a corporate or sporting event in a matter of hours, decreasing the time between when a photo is captured and when it can be viewed, shared and purchased. brightroom maximizes marketing opportunities for the photographer and/or corporate sponsor. brightroom’s proprietary technology reduces costs, eliminates administrative headaches, and increases profits for corporate sponsors and photographers. Events using the brightroom solution enhance the participants’ experience while providing co-promotional opportunities.

About Peacock Finish Line Photography
Peacock Finish Line Photography is a full-service, professional photo agency specializing in photography at sports events across the United States. With a strong foothold in the running, biking and fitness industry, the photo agency is responsible for photographing more than 200 events across the nation and is the official photo agency for 3 of the largest corporate-backed national multi-sport race series in America along with a world championship qualifier.